SYNERGY

CHRISTOPHE CACHELIN EXHIBITION

WE ARE BORN AS WHITE CANVAS.
WHAT MAKES US WHO WE ARE?

Living in a multicultural metropolis like London brought Christophe to explore this millenary existential question.

A mix of cultures, backgrounds, histories from all over the world converge together to build our identities.

On the white infinite landscape Christophe assembles different aspects of cultures to raise unicorns, parahumans and creatures with their own unique qualities.

Sometimes the result can be unexpectedly challenging.
DigitasLBi and Christophe have previously collaborated on the agency’s Summer of Love campaign.
Both believe in the prolific stimulus of colours, languages and traditions.

The whole that emerges from the non-colour white is greater than the simple sum of its parts.
Synergy is perfectly represented.

The present exhibition aims to develop and articulate the same concept and it reaches its peak in the Unicorn installation.

CURATED BY ELISA DE MARTINI.

Hosted By DigitasLBi
Feb 4th – March 4th 2015